Swiss National Day

It’s 1. August, in case you didn’t know, we are celebrating the Swiss independence day! For that reason I want to share a bit of Swiss design history. This Herbert Matter Tourist poster symbolizes the time when photography took over  in graphic design. Matter was a Swiss photographer and graphic designer, known for his pioneering use of photomontage in commercial art. His innovative and experimental work helped shape the vocabulary of 20th-century graphic design.

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